This design is made out of 6 "H" put together.
"H" for HOMME HOMME and 6 of them, since the brand is originated in the 6th. arrondissement, Saint-Germain-des-Prés in Paris, France.
The name "Hubert" is because the visual reminded the designer, Nikolai Oliver NAlu Heering of some "Givenchy" graphics. The brand Givenchy was founded by Hubert Givenchy in 1952.
The design appears of several HOMME HOMME PARIS styles. See the "Hubert" collections here